European first for Manchester’s new Visitor Information Centre
new Visitor Information Centre (MVIC) - the first point of call for
hundreds of thousands of visitors to the city - was officially opened
this morning by Sir Richard Leese, the leader of Manchester City
MVIC makes use of use of sophisticated technology to collect and present
information - a far cry from the industry stereotype.
be the first Visitor Information Centre in Europe to use Microsoft
Surface tables - an innovative computing platform that responds to
touch, natural hand gestures and real-world objects placed on a display.
You can watch a demonstration of the MVIC Microsoft Surface tables in action here.
new MVIC, which is located in the Piccadilly Plaza complex on the
corner of Portland Street and Parker Street, represents an investment of
over £800,000 by Manchester City Council and the Northwest Regional
Development Agency (NWDA).
It is expected to significantly increase the number of visitors using the service, which currently stands at 300,000 a year.
Stokes, chief executive of Marketing Manchester, said: "Tourism in the
city-region is a £5.5 billion industry. We welcome over one million
international visitors a year to Manchester and support some 77,000 full
time equivalent jobs.
maintain these figures it was important that we invest in the hands on,
customer service element of the visitors' experience of the city - so
that we were supplying information to them in an efficient, appropriate
and stimulating manner.
believe the new MVIC is an industry-leading, best practice example of
how visitor information should be provided and we are delighted with the
Richard Leese, leader of Manchester City Council, said: "The new
visitors' centre is in a great location and it looks fantastic. This
investment reflects the importance we place on ensuring that visitors to
our city get the best possible information for a great experience.
would expect in Manchester, the centre features cutting edge technology
but technophobes needn't worry - there will still be people on hand to
answer all their questions."
development is the latest in a series of major investments by the NWDA
to improve the provision of visitor information across Manchester and
Brooks-Sykes, director of tourism at the NWDA commented: "Our aim to
have a modern network of well located visitor information centres across
the whole of the Northwest. This investment in MVIC brings the centre
right up to date; it provides an innovative and engaging visitor
experience as well as a well-resourced signposting service for the
Manchester city-region and the wider Northwest."
The opening of the new MVIC comes just a month after Visit Manchester re-launched the destination website for the city - www.visitmanchester.com - the first stage of a radical new approach to the digital promotion of the city.
previous MVIC was located in the Town Hall Extension in St Peters Square
and closed earlier this month as part of the major redevelopment of the
Town Hall Extension.